
THE PROBLEM
Deciding what to post on social is so simple….
…said no one ever.
We know logically that posting on social media is pictures and captions
likes and comments, shares and clicks.
But run in ANY business circle and you’ll see that 90% of the discussions are about what to post.
“I never know what to post”
“I don’t understand why I work so hard but no one comments.”
“My last post on Instagram was over 3 months ago”
“My posts never seem to get any likes.”
“I don’t know what to do to increase my visibility and I feel tired just thinking about it.”
“I want to burn it all to the ground.”
“I’m stressed trying to figure out what isn’t working and how to fix it.”
Don’t feel bad that you feel bad. Seriously. It’s normal.
And at the risk of sounding horribly cliché, the cure for all this stress is really very simple.
All your negative emotions and feelings about your social media that is causing that paralysis
stem from two things: Beliefs & Expectations.
Offensive unpopular opinion incoming…
Many of these beliefs and expectations are completely bananas, unrealistic,
wrong, and made up in fantasyland.
What if we could change our expectations and beliefs about what our business and offers should be doing on Social Media? Those negative feelings would disappear…and in its place…
A Calendar, Quick Content Ideas, and Relief.
Over the years, we’ve strategically driven marketing and social media calendars for clients to increase engagement and drive revenue, allowing them to focus on other important parts of their business

BENEFITS
The benefits of our work are far reaching.
Less overwhelm when deciding what to post
Quick and actionable ways to not just post, but drive engagement with your audience
Easy ways to create unique content without spending days ruminating on it.
Prompts and ideas that are strategically created to build relationships with your audience.
And since 2006, We’ve been helping businesses and nonprofits meet and exceed their marketing goals. Problem is…these have always been 1-on-1 services limiting the amount of business we could create a meaningful impact for.
That’s when we had an idea. What if we had a no-fuss subscription where we’d drop one of our ridiculously helpful calendars a month and help you turn all that decision paralysis into strategic direction you can put to work.
So we did.
That’s why we’re SO flippin’ excited to bring you

The Social Media Calendar Subscription That Tells You What To Post
So You Can Get Back To Revenue Generating Activity In Your Rink.
1 Absurdly Useful & Beautifully Designed Social Media Calendar That Will Help You Grow Your Social Account
30 Ridiculously Easy & Simple Prompts That Will Get You Posting Unique Engagement Driving Posts
1 Email That Gives You How to Best Use The Calendar and Prompts
*Except This Cool Side Benefit: As a member, you can submit a request for a particular type of prompt or post type. Maybe we’ll work it into our queue!
Alternate way to set up the features - if you have ONE main feature and then several bonuses
Subscription Mode Live Workshop (Value $197)
You’ll be live with Julie Chenell, Cathy Olson, and special guest Melissa Lanz during the trategic and tactical walkthrough of building a subscription offer in your business.
During the two hours you will learn:
The difference types of subscription offers
How to brainstorm a subscription offer quickly
Ways to use existing business assets so you’re working smarter not harder
The unique elements in a subscription model offer
How to decide if you’re going to sell one tier or two in your subscription
Sales page secrets for subscriptions
How to price your subscription
The timeline from idea to launch
What churn is and how to reduce it
How to estimate how much you can make from your subscription offer
What tools work best for selling your subscription
Plus, you’ll get the following:
The chance to ask each of us questions live on the call about your idea
Unlimited access to the recording & the materials that come with it
Special offer for our Subscription funnel & coaching
In addition to the class, receive three exclusive bonuses (normally only reserved for our coaching clients)
Bonus 1: Subscription Launch Timeline (Value $47)
Broken out week by week, you’ll be given the core tasks you need to complete what you’ve built during the workshop. Your subscription offer will be out the door in less than 60 days. The launch timeline includes core tasks and optional to do’s as well.
Bonus 2: How To Name Your Subscription (Value $47)
The name is one of the most important parts of your subscription offer. Don’t make the classic amateur mistakes. Use this bonus to help you (and your favorite AI assistant) brainstorm a name that is sure to be memorable!
Bonus 3: Sales Subscription Estimator (Value $27)
Everyone wants a crystal ball to see how well their subscription offer will sell. With our sales estimator, it’s as close as you can get. You’ll be able to estimate the sales and reach for your offer, and plan your upcoming launches accordingly with this easy-to-use sheet.
What to post on your social media accounts
How to quickly create engaging and unique social content for your rink
What type of post to go along with different type of captions
What trending hashtags to incorporate in your posts to expand your reach
Driving Engagement on your Social Account to expand reach
Drastically reduce the amount of time you spend on deciding what to post on Social Media
Needs quick and easy ways to decide what to post
Wishes they could work with a marketing manager on social strategy
Wants guidance on what to post without copy and pasting what everyone else is posting
Any bootstrapping rink owner who could use some simple shortcuts
1 Absurdly Useful & Beautifully Designed Social Media Calendar That Will Help You Grow Your Social Media
35 Ridiculously Easy & Simple Prompts That Will Get You Posting Unique Engagement Driving Posts
Email That Gives You How to Best Use The Calendar and Prompts
1 Absurdly Useful & Beautifully Designed Social Media Calendar That Will Help You Grow Your Social Media
35 Ridiculously Easy & Simple Prompts That Will Get You Posting Unique Engagement Driving Posts
Email That Gives You How to Best Use The Calendar and Prompts

CRYSTAL SILVAS
After creating inspired and dynamic marketing for organizations for over 2 decades Crystal founded Skate Pulse Media, a company dedicated to creating inspired marketing for the skating world.
As a lifelong skater, Crystal saw a need in the Skating Industry for new marketing ideas and strategies to foster the next generation of skaters, but also recognized the cost of hiring a full fledged marketing agency was largely unattainable by the majority of owner operated Roller Rinks.
Armed with marketing expertise and a passion for Roller Rinks and Roller Skating, Crystal is dedicated to helping rinks revitalize their marketing efforts through affordable and time saving marketing products, subscriptions, and education.

They will SAVE YOU TIME
You don't need to be an expert to use it
It will be obscenely useful (and addictive)
Cancel anytime, no hassle no problem, just email [email protected] to cancel for any reason.
TRY IT ON
Still Not Sure? Get One Calendar For Free…On Us!
YES! Try before you buy. We think you will love it! À la the Costco sample.
Right below we’re gifting you 30 prompts, one tutorial, and one email so you can see exactly what you’re getting. If you’re ready to buy, no worries. This free gifted one delivers the MINUTE you sign up too!
“Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem doesse molestie consequat, vel illum dolore eu. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero” - Jane Awesome

Frequently Asked Questions.
What tool is it built in?
The one, the only – home of the brave and the free... GOOGLE SHEETS. You can put them in Excel or whatever the tool is Apple uses these days (we don’t even know). They will not break if you open them in other tools, though why the heck wouldya want to?
How is this different from [insert FG course + spreadsheet I have]?
Welp. That depends. Most of our courses come with cool spreadsheets. And yes, some of those sheets will appear here in this subscription (clutches pearls). So if you’re not cool with that, don’t buy. Though, the email and tutorial alone are worth the price of membership if it means you actually dust off that sheet and cough cough use it!
Can I use this with
my team?
You betcha. But do not share the calendar or try to resell it. Otherwise, the intention of this is for you to use IN your business, teammates and employees included.
You could keep groping in the dark making posting decisions that are akin to spaghetti on a wall…
Or you can take the small but mighty step into the world of strategic social media posts and how to make them work for you.
And for those of you already deep in the world of social media, these calendars and prompts will reduce the amount of time you spend on creating your social media content and give you back valuable time you can use to spend some time for yourself, or on other areas of your rink!
We can’t wait to help!
xx Crystal
1 Absurdly Useful & Beautifully Designed Social Media Calendar That Will Help You Grow Your Social Media
35 Ridiculously Easy & Simple Prompts That Will Get You Posting Unique Engagement Driving Posts
Email That Gives You How to Best Use The Calendar and Prompts
1 Absurdly Useful & Beautifully Designed Social Media Calendar That Will Help You Grow Your Social Media
35 Ridiculously Easy & Simple Prompts That Will Get You Posting Unique Engagement Driving Posts
Email That Gives You How to Best Use The Calendar and Prompts

“Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem doesse molestie consequat, vel illum dolore eu. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero” - Jane Awesome